The moment the event ends, the data disappears too
Check-ins, booth visits, session attendance, surveys, payments — tens of thousands of data points are generated during an event, but most of them stop at a spreadsheet. That's why measuring ROI, and improving the next event, is so hard.
of post-event data goes unused in analysis
Source: Harvard Business Review, 2023
of B2B marketers say they can't accurately measure event marketing ROI
Gartner CMO Survey
annual size of Korea's MICE industry
Korea Tourism Organization, 2024
5 core features
SK CTO Summit 2026 · Live
Simultaneous movement detected across Hall B booths 1, 2, and 3 — 13 people on the same route. Recommend classifying as an interest cluster.
Behavior Sequence Embedding
Converts attendee movement into vectors to automatically form clusters of similar behavior. Discover "interest categories" live during the event.
Anomaly Detection
Real-time alerts for chip-movement and dispersion patterns that deviate from the usual behavior distribution. Spot popular booths and manage crowding at the same time.
Automatic natural-language reports
The morning after the event, a one-page executive summary plus a 30-page detailed marketing report are emailed automatically.
Customer conversion prediction +23%
Estimates the probability of conversion within 6 months from behavior data during the event. It tells your sales team who to reach out to first, starting next week.
Infrastructure for large-scale events
TimescaleDB
500K records per event, with millisecond queries. PostgreSQL-compatible.
Sequence Embedding
An in-house trained behavior-vector model. Similarity-based clustering.
GPT-based NLG
Automatic data-to-natural-language report generation. Korean and English output side by side.
The impact of adoption
Getting started
D-SKET Events is a custom B2B deployment. Pricing depends on the scale of your event and the scope of integration with your existing systems (CRM, payments, access control).
Start with a 2-week PoC
A free PoC using data from one real event. If you're happy with the results, move to a full contract.